MTN Denies Increasing Price Of Recharge Cards

Have you bought MTN recharge cards over
the expected price this year? Retailers of MTN
recharge cards have alleged an increase in the
price they buy recharge cards in bulk as
responsible for increase in the retail price.
Some retailers add N20 over the normal price
(based on value) of all MTN card
denominations they sell. For instance a N200
MTN card may be sold at N220.
The arbitrary increase is applicable to only
MTN recharge cards in most parts of Lagos.
Some retailers said the cards were scarce and
dealers have now capitalised on the scarcity to
increase their retail prices.
“MTN cards are scarce in Lagos and dealers
are selling to us at increased prices, so we too
have to add N10 or more to each denomination
to recoup our money,” a retail vendor, Emeka
Ogor, told Thisday.
Worried about this development, the
management of MTN has therefore said it has
not effected any retail price increase in any of
the recharge card denominations, stating that
the face value of all its recharge card
denominations remain the same.
Corporate Services Executive, MTN, Mr. Wale
Goodluck, said: “We have not effected a price
increase and the retail price of the various
denominations of our recharge cards and
recharge vouchers remain the same.
“Our recharge vouchers come in the following
denominations: N1,500, N750, N400, N200
and N100, and must be sold at the face value.”
Disturbed by the new development which
started last week, Goodluck said: “Any such
hike is contrary to MTN’s wishes or
knowledge. MTN has a well-established
distribution structure and all our authorised
partners within this structure are obliged to
sell recharge cards at their face value.
“Any variance from the authorised face value
of recharge cards is without MTN’s knowledge
or authority.”
“MTN’s 55 million customers can purchase
airtime via recharge cards or recharge
vouchers as well as through a virtual top-up.
The airtime recharge options are generally
distributed via a very extensive trade and
distribution network which has over the years
successfully enhanced accessibility to airtime
and customer convenience,” he said.
Goodluck assured customers that the
company was working assiduously to arrest
the situation and urged its customers in the
affected areas to explore other options of
purchasing their airtime, such as the MTN
Virtual Top Up (VTU) or MTN Auto-Top Up.

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